{"id":14048,"date":"2023-06-12T15:10:31","date_gmt":"2023-06-12T20:10:31","guid":{"rendered":"https:\/\/whatsappmexico.com\/?p=14048"},"modified":"2023-06-12T20:10:48","modified_gmt":"2023-06-12T20:10:48","slug":"en-mexico-operan-112-empresas-proptech-ecosistema-representa-3-del-sector-inmobiliario-nacional","status":"publish","type":"post","link":"https:\/\/whatsappmexico.com\/?p=14048","title":{"rendered":"En M\u00e9xico operan 112 empresas proptech; ecosistema representa 3% del sector inmobiliario nacional"},"content":{"rendered":"
\n

La mayor parte de las firmas se enfoca a servicios de corretaje y de alojamiento; en primer trimestre del a\u00f1o ecosistema levant\u00f3 128 millones de d\u00f3lares de deuda<\/p>\n

Los \u00faltimos cinco a\u00f1os han sido clave para el crecimiento del ecosistema de tecnolog\u00eda aplicada al segmento inmobiliario (proptech<\/strong>) en el pa\u00eds, pues se estima que de las 112 firmas de esta industria que operan actualmente en M\u00e9xico, 58% se cre\u00f3 en dicho periodo.<\/p>\n<\/div>\n

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La comunidad de emprendimiento Endeavor junto con el fondo MatterScale Ventures, realizaron un diagn\u00f3stico de la\u00a0industria proptech<\/strong>\u00a0en M\u00e9xico,\u00a0en el cual se destaca el potencial de crecimiento de dicho ecosistema y su aporte en otros aspectos, como la creaci\u00f3n de empleo.<\/p>\n

\u00abLa\u00a0industria proptech<\/strong>\u00a0en M\u00e9xico est\u00e1 experimentando un crecimiento y una disrupci\u00f3n significativos, posicion\u00e1ndose como un l\u00edder potencial en la pr\u00f3xima ola de innovaci\u00f3n tecnol\u00f3gica. Con un panorama din\u00e1mico, impulsado por los avances tecnol\u00f3gicos, la industria ha sido testigo de un aumento de nuevas empresas, particularmente en los \u00faltimos cinco a\u00f1os\u00bb, se puede leer en el an\u00e1lisis.<\/p>\n

De acuerdo con el estudio, en M\u00e9xico existen 112\u00a0firmas proptech<\/strong>, de las cuales 84% se fund\u00f3 en el pa\u00eds y el resto se estableci\u00f3 en otro pa\u00eds de Am\u00e9rica Latina, especialmente de Colombia.<\/p>\n

\u00abNo es raro que los empresarios de otros pa\u00edses latinoamericanos vean a M\u00e9xico como un mercado principal para la expansi\u00f3n… Sin embargo, los empresarios mexicanos tienden a permanecer dentro de su mercado interno\u00bb, destaca el an\u00e1lisis.<\/p>\n

El informe apunta que, durante el 2022, el valor de las transacciones de este ecosistema rondaron los 2,000 millones de d\u00f3lares, lo que si bien es una cifra importante, tambi\u00e9n refleja el \u00e1rea de oportunidad de crecimiento de la industria, pues actualmente representa apenas 3% del mercado inmobiliario nacional.<\/p>\n

Mercado que atienden<\/h2>\n

Seg\u00fan el informe, el\u00a0ecosistema proptech<\/strong>\u00a0en M\u00e9xico ha encontrado un mercado en los servicios de corretaje, pues actualmente, la mayor parte (23%) de las empresas de esta industria se enfoca a servicios de corretaje, seguidos de productos de alojamiento (14%) y financiamiento (14%).<\/p>\n

\u00abEl an\u00e1lisis revela que la mayor\u00eda de las\u00a0empresas proptech\u00a0<\/strong>identificadas (71%) opera con un modelo de negocio B2C (Business to consumer). Esto indica un fuerte \u00e9nfasis en atender directamente a los consumidores finales\u00bb, refiere el documento.<\/p>\n

Otro de los aspectos que destaca el informe es la contribuci\u00f3n en materia de empleo de esta industria, pues actualmente emplea a 3,434 personas y se prev\u00e9 que tenga una tasa de crecimiento de 15% al cierre de este a\u00f1o.<\/p>\n

Principales retos<\/h3>\n

El reporte destaca que el desaf\u00edo m\u00e1s importante que ha tenido la\u00a0industria proptech\u00a0<\/strong>en M\u00e9xico tiene que ver con el acceso a financiamiento de deuda o capital, pues seis de cada 10 empresas lo ven como un obst\u00e1culo importante para su crecimiento.<\/p>\n

Seg\u00fan las cifras presentadas en el reporte, en el 2021 la\u00a0industria proptech\u00a0<\/strong>en M\u00e9xico recibi\u00f3 921 millones de d\u00f3lares, lo que signific\u00f3 un r\u00e9cord en los registros de dicho ecosistema.\u00a0Sin embargo, para el 2022 el financiamiento fue de 414 millones de d\u00f3lares, que signific\u00f3 una ca\u00edda importante.<\/p>\n

Pese al panorama y al nerviosismo que existe en el ecosistema financiero, durante los primeros tres meses del a\u00f1o la\u00a0industria proptech<\/strong>\u00a0en M\u00e9xico logr\u00f3 asegurar 21 millones de d\u00f3lares en acuerdos de capital y 128 millones en deuda de riesgo.<\/p>\n

\u00abA la luz de las condiciones macroecon\u00f3micas prevalecientes y el enfoque cauteloso de los inversionistas y los fondos, asegurar el financiamiento en el 2022 y el 2023 en una industria emergente es un logro notable\u00bb, destaca el informe.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La mayor parte de las firmas se enfoca a servicios de corretaje y de alojamiento; en primer trimestre del a\u00f1o ecosistema levant\u00f3 128 millones de d\u00f3lares de deuda Los \u00faltimos cinco a\u00f1os han sido clave para el crecimiento del ecosistema…<\/p>\n","protected":false},"author":1,"featured_media":14050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacional"],"yoast_head":"\nEn M\u00e9xico operan 112 empresas proptech; ecosistema representa 3% del sector inmobiliario nacional -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappmexico.com\/?p=14048\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En M\u00e9xico operan 112 empresas proptech; 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