{"id":1907,"date":"2020-11-11T01:44:29","date_gmt":"2020-11-11T01:44:29","guid":{"rendered":"http:\/\/whatsappcancun.com\/?p=1907"},"modified":"2020-11-11T01:44:29","modified_gmt":"2020-11-11T01:44:29","slug":"la-triste-historia-de-la-carita-feliz","status":"publish","type":"post","link":"https:\/\/whatsappmexico.com\/?p=1907","title":{"rendered":"LA TRISTE HISTORIA DE LA CARITA FELIZ"},"content":{"rendered":"\n<p>La&nbsp;<strong>carita feliz<\/strong>, acaso el&nbsp;<strong>\u00edcono&nbsp;madre de tantos otros<\/strong>, o piedra fundamental de los&nbsp;<strong>emojis<\/strong>, parece haber estado siempre ah\u00ed, pero en realidad&nbsp;<strong>naci\u00f3 en 1963 en Worcester, Massachusetts,&nbsp;Estados Unidos<\/strong>, cuando el&nbsp;<strong>dise\u00f1ador gr\u00e1fico&nbsp;Harvey Ball<\/strong>&nbsp;recibi\u00f3 un encargo de una compa\u00f1\u00eda de seguros. Luego de pensar durante unos d\u00edas, en&nbsp;<strong>10 minutos<\/strong>&nbsp;traz\u00f3, sobre un fondo amarillo, que le evocaba al&nbsp;<strong>sol<\/strong>, los&nbsp;<strong>ojos y la&nbsp;sonrisa<\/strong>, la&nbsp;<strong>deconstrucci\u00f3n del gesto m\u00e1s reconocible de bienestar o felicidad<\/strong>.<\/p>\n\n\n\n<p>Poco antes la firma&nbsp;<strong>State Mutual Life Assurance<\/strong>, que todav\u00eda existe, con el nombre de&nbsp;<strong>Hanover Insurance<\/strong>, hab\u00eda comprado otra empresa, Guarantee Mutual, de Ohio, y la fusi\u00f3n hab\u00eda causado&nbsp;<strong>malestar entre los empleados<\/strong>. El vicepresidente de State Mutual, John Adam Jr., sugiri\u00f3 que se organizara una&nbsp;<strong>\u201ccampa\u00f1a de amistad\u201d<\/strong>&nbsp;y le encarg\u00f3 a Joy Young, asistente de direcci\u00f3n en ventas y marketing, que la dise\u00f1ara. Young pens\u00f3 en el&nbsp;<strong>poder de la sonrisa<\/strong>&nbsp;y llam\u00f3 al dise\u00f1ador gr\u00e1fico para que creara \u201calgo peque\u00f1o, que se pudiera utilizar en broches, tarjetas y afiches\u201d, seg\u00fan la&nbsp;<strong>World Smile Foundation, que honra la obra de Ball.<\/strong><img loading=\"lazy\" decoding=\"async\" height=\"1080\" width=\"1920\" alt=\"Harvey Ball dise\u00f1\u00f3 a Smiley en 10 minutos y cobr\u00f3, por todo concepto, USD 45 por su obra hoy ubicua.\" src=\"https:\/\/www.infobae.com\/new-resizer\/YtEZrX8vh6SchyRy3wXa7yoXH0E=\/420x236\/filters:format(jpg):quality(85)\/\/cloudfront-us-east-1.images.arcpublishing.com\/infobae\/JMGKKZMWJRDQPD5DFUAA5EEBVQ.jpg\"><\/p>\n\n\n\n<p>\u00c9l comenz\u00f3 por la&nbsp;<strong>sonrisa sola<\/strong>, pero ninguna versi\u00f3n que hizo le gust\u00f3. Poco despu\u00e9s, como por una epifan\u00eda, volvi\u00f3 a intentarlo y le&nbsp;<strong>agreg\u00f3 los ojos y el color<\/strong>. As\u00ed naci\u00f3&nbsp;<strong>Smiley<\/strong>.<\/p>\n\n\n\n<p>Los ejecutivos de State Mutual quedaron fascinados. Le pagaron&nbsp;<strong>USD 45 por su obra<\/strong>&nbsp;y mandaron a hacer&nbsp;<strong>100 broches para los empleados<\/strong>.<\/p>\n\n\n\n<p>Ball tambi\u00e9n sali\u00f3 contento con el arreglo, que equivaldr\u00eda a unos&nbsp;<strong>USD 380 d\u00f3lares de hoy<\/strong>. Su empresa personal, Harvey Ball Advertising, ten\u00eda numerosos clientes que, como la aseguradora, ped\u00edan&nbsp;<strong>peque\u00f1os trabajos para un uso limitado<\/strong>, en general interno.<img loading=\"lazy\" decoding=\"async\" height=\"1080\" width=\"1920\" alt=\"Harvey Ball durante una sesi\u00f3n de firmas de su gran creaci\u00f3n, la carita feliz, en 1998.\" src=\"https:\/\/www.infobae.com\/new-resizer\/iY8JQua8yYwNlh6LyHmvICV0yCU=\/420x236\/filters:format(jpg):quality(85)\/\/cloudfront-us-east-1.images.arcpublishing.com\/infobae\/WAJPOQIE5JAWXIG5LKVQVABALU.jpg\"><\/p>\n\n\n\n<p>Luego de&nbsp;<strong>27 a\u00f1os en la Guardia Nacional<\/strong>, por la cual estuvo destinado en&nbsp;<strong>Asia y el Pac\u00edfico durante la Segunda Guerra Mundial<\/strong>, Ball combinaba su trabajo con su&nbsp;<strong>pasi\u00f3n por el dise\u00f1o<\/strong>. Al regresar del frente \u2014donde obtuvo una&nbsp;<strong>medalla de bronce por su hero\u00edsmo en la batalla de Okinawa<\/strong>\u2014 trabaj\u00f3 en una compa\u00f1\u00eda de publicidad de Worcester, y en&nbsp;<strong>1959<\/strong>&nbsp;fund\u00f3 su propio emprendimiento. No obstante, no se retir\u00f3 del servicio hasta&nbsp;<strong>1973<\/strong>, cuando lo hizo con el t\u00edtulo de general de brigada, y permaneci\u00f3 en la reserva hasta&nbsp;<strong>1979<\/strong>, cuando se retir\u00f3 con el grado pleno de&nbsp;<strong>coronel<\/strong>, seg\u00fan&nbsp;World Smile Day.<\/p>\n\n\n\n<p>Pronto la&nbsp;<strong>carita feliz cobr\u00f3 vida propia<\/strong>&nbsp;m\u00e1s all\u00e1 de State Mutual: en&nbsp;<strong>1970 se puso de moda<\/strong>, casi de un d\u00eda para otro, y un a\u00f1o m\u00e1s tarde era la&nbsp;<strong>imagen m\u00e1s vendida de los Estados Unidos<\/strong>. Innumerables objetos mostraban su&nbsp;<img decoding=\"async\" alt=\"\ud83d\ude42\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.0\/svg\/1f642.svg\">&nbsp;.<img loading=\"lazy\" decoding=\"async\" height=\"1929\" width=\"1920\" alt=\"La carita feliz se puso de moda en 1970 y en un a\u00f1o fue la imagen m\u00e1s vendida de los Estados Unidos.\" src=\"https:\/\/www.infobae.com\/new-resizer\/55IqGCMSwRURlJVhqOvTCU8XpB8=\/420x420\/filters:format(jpg):quality(85)\/\/cloudfront-us-east-1.images.arcpublishing.com\/infobae\/JK3GS3SZRFCSBOIUPPTCKK7ZMI.jpg\"><\/p>\n\n\n\n<p>La moda pas\u00f3, como todas, pero aqu\u00ed y all\u00e1 la imagen se mantuvo con vida, hasta que a&nbsp;<strong>finales de la d\u00e9cada de 1980 regres\u00f3 con todo<\/strong>&nbsp;al centro de la escena, acompa\u00f1ada por numerosos&nbsp;<strong>s\u00edmbolos y artefactos culturales de los \u201960s y los \u201970s<\/strong>, record\u00f3&nbsp;<a href=\"https:\/\/mymodernmet.com\/smiley-face\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My Modern Met<\/em><\/a>. Sudaderas, tarjetas, autoadhesivos, llaveros: la&nbsp;<img decoding=\"async\" alt=\"\ud83d\ude42\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.0\/svg\/1f642.svg\">&nbsp;estaba por doquier.&nbsp;<strong>Ball no se benefici\u00f3 econ\u00f3micamente<\/strong>: ni \u00e9l ni State Mutual hab\u00edan registrado la carita feliz. Pero&nbsp;<strong>nunca lo lament\u00f3<\/strong>, dijo el hijo del dise\u00f1ador, Charles Ball, al peri\u00f3dico Telegram &amp; Gazette: \u201cNo era un tipo al que lo moviera el dinero. Sol\u00eda decir: \u2019<strong>Solo puedo comer un bistec por vez<\/strong>&nbsp;y s\u00f3lo puedo manejar un autom\u00f3vil por vez\u2019\u201d.<\/p>\n\n\n\n<p>Otros, sin embargo, se enriquecieron tras hacer el registro intelectual. A comienzos de la d\u00e9cada de 1970 los propietarios de la empresa de tarjetas&nbsp;<strong>Hallmark, Bernard y Murray Spain<\/strong>, inscribieron a su nombre el dise\u00f1o junto con el&nbsp;<strong>eslogan \u201cQue tengas un d\u00eda feliz\u201d<\/strong>. Vendieron&nbsp;<strong>50 millones de broches<\/strong>&nbsp;en una campa\u00f1a que, adem\u00e1s de apuntar a ganar dinero, intentaba&nbsp;<strong>subir el \u00e1nimo colectivo en los Estados Unidos afectados por la guerra de Vietnam<\/strong>. \u201cLos hermanos se atribuyeron p\u00fablicamente el cr\u00e9dito del s\u00edmbolo en 1971, en el programa de televisi\u00f3n&nbsp;<em>What\u2019s My Line<\/em>, a pesar de saber que Ball era el dise\u00f1ador original\u201d, se\u00f1al\u00f3&nbsp;<em>My Modern Met<\/em>.<img loading=\"lazy\" decoding=\"async\" height=\"180\" width=\"240\" alt=\"A comienzos de la d\u00e9cada de 1970 los hermanos propietarios de Hallmark, Bernard y Murray Spain, registraron el dise\u00f1o con el eslogan \u201cQue tengas un d\u00eda feliz\u201d.\" src=\"https:\/\/www.infobae.com\/new-resizer\/qnfsMtjAjcbTf4oOvEl2Lz9m6uA=\/420x315\/filters:format(jpg):quality(85)\/\/arc-anglerfish-arc2-prod-infobae.s3.amazonaws.com\/public\/FYY7JFKMBRANFBHYKE5XFMMOBY\"><\/p>\n\n\n\n<p>A comienzos de la d\u00e9cada de 1970 los hermanos propietarios de Hallmark, Bernard y Murray Spain, registraron el dise\u00f1o con el eslogan \u201cQue tengas un d\u00eda feliz\u201d.<\/p>\n\n\n\n<p>Los hermanos Spain no fueron los \u00fanicos que&nbsp;<strong>pasaron por los tribunales por Smiley<\/strong>. Ese mismo 1971 el periodista franc\u00e9s&nbsp;<strong>Franklin Loufrani, de&nbsp;<\/strong><em><strong>France Soir<\/strong><\/em><strong>, fund\u00f3 The Smiley Company<\/strong>, que se convirti\u00f3 en un gigante internacional que hasta el d\u00eda de&nbsp;<strong>hoy posee la licencia de la carita feliz en m\u00e1s de 100 pa\u00edses<\/strong>. En la d\u00e9cada de 1990, cuando&nbsp;<strong>Walmart<\/strong>&nbsp;quiso apropiarse de la imagen en los Estados Unidos, la firma de Loufrani dio una en\u00e9rgica&nbsp;<strong>pelea legal.<\/strong><\/p>\n\n\n\n<p>Un poco ajeno al destino de celebridad y dinero de su creaci\u00f3n,&nbsp;<strong>Harvey Ball cre\u00f3 el D\u00eda Mundial de la Sonrisa<\/strong>, que consider\u00f3 su \u201c<strong>otra idea realmente buena\u201d<\/strong>, en 1999: eligi\u00f3 el primer viernes de octubre para dedicarlo a dar \u00e1nimo a otros y hacer cosas buenas por los dem\u00e1s. Cre\u00f3 una consigna para la celebraci\u00f3n:&nbsp;<strong>\u201cHaz una obra de bien, ayuda a que una persona sonr\u00eda\u201d.<\/strong>&nbsp;Dos a\u00f1os m\u00e1s tarde, el creativo muri\u00f3.<img loading=\"lazy\" decoding=\"async\" alt=\"infobae-image\" height=\"1080\" src=\"https:\/\/www.infobae.com\/new-resizer\/ebym8mL1R4505deXKCNOrVkB3lo=\/420x236\/filters:format(jpg):quality(85)\/\/cloudfront-us-east-1.images.arcpublishing.com\/infobae\/7OWGI2EFD5FJ5MED5E2G572ZIA.jpg\" width=\"1920\"><\/p>\n\n\n\n<p>Ese 2001 su&nbsp;<strong>hijo Charles trat\u00f3 de rescatar la creaci\u00f3n de su padre con la World Smile Foundation<\/strong>, una organizaci\u00f3n que se dedica a tareas de beneficencia de peque\u00f1a escala. \u201cHarvey Ball cre\u00eda que cada uno de nosotros tiene la&nbsp;<strong>capacidad de marcar una diferencia positiva<\/strong>&nbsp;en este mundo, y vivi\u00f3 de acuerdo con esa creencia\u201d, plante\u00f3 el sitio de la fundaci\u00f3n. \u201cSab\u00eda que cualquier esfuerzo por hacer que el mundo sea mejor, no importa cu\u00e1n peque\u00f1o sea, vale la pena. Y \u00e9l comprendi\u00f3 el&nbsp;<strong>poder de una sonrisa y de un acto amable<\/strong>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La&nbsp;carita feliz, acaso el&nbsp;\u00edcono&nbsp;madre de tantos otros, o piedra fundamental de los&nbsp;emojis, parece haber estado siempre ah\u00ed, pero en realidad&nbsp;naci\u00f3 en 1963 en Worcester, Massachusetts,&nbsp;Estados Unidos, cuando el&nbsp;dise\u00f1ador gr\u00e1fico&nbsp;Harvey Ball&nbsp;recibi\u00f3 un encargo de una compa\u00f1\u00eda de seguros. Luego de pensar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LA TRISTE HISTORIA DE LA CARITA FELIZ -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappmexico.com\/?p=1907\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA TRISTE HISTORIA DE LA CARITA FELIZ -\" \/>\n<meta property=\"og:description\" content=\"La&nbsp;carita feliz, acaso el&nbsp;\u00edcono&nbsp;madre de tantos otros, o piedra fundamental de los&nbsp;emojis, parece haber estado siempre ah\u00ed, pero en realidad&nbsp;naci\u00f3 en 1963 en Worcester, Massachusetts,&nbsp;Estados Unidos, cuando el&nbsp;dise\u00f1ador gr\u00e1fico&nbsp;Harvey Ball&nbsp;recibi\u00f3 un encargo de una compa\u00f1\u00eda de seguros. 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