Come2MexicanCaribbean.<\/a><\/p>\nFue ejecutada por esta asociaci\u00f3n durante la pandemia de Covid-19 para promover la comercializaci\u00f3n del producto tur\u00edstico de los hoteles asociados y miembros aliados.<\/p>\n
La campa\u00f1a busca crear una comunidad de seguidores que interact\u00faen con el contenido, para as\u00ed fortalecer la presencia digital de la marca.<\/p>\n
Asimismo, generar\u00e1 un v\u00ednculo emocional entre los destinos y los futuros viajeros a trav\u00e9s de un storytelling din\u00e1mico y contenido org\u00e1nico basado en pilares clave.<\/p>\n
Con la finalidad de conectar con las audiencias de una manera m\u00e1s aut\u00e9ntica, coment\u00f3 Jes\u00fas Almaguer, presidente de los hoteleros de Canc\u00fan.<\/p>\n
Se integrar\u00e1n diferentes formatos y \u00e1ngulos de inter\u00e9s para cada segmento de mercado.<\/p>\n
Incluyendo bodas, familia, wellness, deportes, naturaleza, cultura, entre otros, buscando influir en las decisiones de compra.<\/p>\n
\u00abEs un momento crucial para la recuperaci\u00f3n del turismo mundial\u201d.<\/p>\n
\u201cPor lo cual hemos intensificado los esfuerzos promocionales con proyectos estrat\u00e9gicos que generen visibilidad y oportunidades comerciales para los destinos\u00bb, a\u00f1adi\u00f3 Almaguer Salazar.<\/p>\n
\u201cEstamos felices de apoyar a los hoteleros de uno de los destinos m\u00e1s populares del mundo a lograr una mayor visibilidad ante audiencias clave\u201d.<\/p>\n
Coment\u00f3 en entrevista aparte Teresa Villarreal, directora de la Pr\u00e1ctica de Turismo de Newlink.<\/p>\n
<\/p>\n
Recursos privados<\/h4>\n
En una entrevista previa, el dirigente de los hoteleros reconoci\u00f3 que la contrataci\u00f3n de la empresa Newlink es una medida costosa.<\/p>\n
Mas sin embargo, necesaria ante una nula labor promocional por parte del Consejo de Promoci\u00f3n Tur\u00edstica de Quintana Roo (CPTQ).<\/p>\n
Esto luego de que los hoteleros del sur del estado conformaron su propio organismo de promoci\u00f3n, financiado con recursos propios.<\/p>\n
Alegando que el CPTQ los ha relegado de las campa\u00f1as financiadas con dinero del gobierno del estado.<\/p>\n
Almaguer Salazar asegur\u00f3 entonces que en la actualidad no se puede perder presencia en los principales mercados emisores de turismo a nivel mundial.<\/p>\n
Pues ademas se est\u00e1n flexibilizando las restricciones impuestas por la crisis sanitaria y los destinos competidores de Canc\u00fan.<\/p>\n
Con esto est\u00e1n lanzando agresivas campa\u00f1as para recuperar lo perdido en poco m\u00e1s de dos a\u00f1os de pandemia.<\/p>\n
Sin embargo, coment\u00f3 que \u201cno ven por ning\u00fan lado\u201d las campa\u00f1as promocionales que deber\u00eda estar desplegando el CPTQ a nivel internacional.<\/p>\n
Lo cual deber\u00eda permitir que Canc\u00fan y en general el Caribe mexicano mantengan los flujos de viajeros que se han logrado tener en los \u00faltimos meses.<\/p>\n
\u201cEn la industria del turismo debemos estar en la mente del consumidor ahora que se ha comenzado a generar una competencia tan agresiva\u201d.<\/p>\n
Expuso el dirigente hotelero de los Hoteleros de Quintana Roo.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hoteleros de Quintana Roo (Canc\u00fan, Puerto Morelos e Isla Mujeres) contar\u00e1n con la asesor\u00eda estrat\u00e9gica de Newlin. El cual busca crear una comunidad de seguidores que interact\u00faen con el contenido, para as\u00ed fortalecer la presencia digital de la marca. La…<\/p>\n","protected":false},"author":1,"featured_media":6587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,10],"tags":[],"class_list":["post-6586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internacional","category-local","category-quintana-roo"],"yoast_head":"\n
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