{"id":6721,"date":"2022-06-16T23:54:44","date_gmt":"2022-06-16T23:54:44","guid":{"rendered":"https:\/\/whatsappmexico.com\/?p=6721"},"modified":"2022-06-16T23:54:44","modified_gmt":"2022-06-16T23:54:44","slug":"cancun-el-octavo-destino-ganador-del-programa-turismo-futuro","status":"publish","type":"post","link":"https:\/\/whatsappmexico.com\/?p=6721","title":{"rendered":"Canc\u00fan, el octavo destino ganador del Programa Turismo Futuro"},"content":{"rendered":"<h4>Los destinos ganadores obtendr\u00e1n un diagn\u00f3stico sobre su nivel de madurez tecnol\u00f3gica.<\/h4>\n<p>Ademas de un plan de acci\u00f3n para acelerar el uso y aplicaci\u00f3n de tecnolog\u00edas entre las empresas tur\u00edsticas.<\/p>\n<p>Canc\u00fan fue uno de los 10 destinos ganadores de la convocatoria regional del Programa Turismo Futuro organizada por el <a href=\"https:\/\/www.iadb.org\/es\">Banco Interamericano de Desarrollo<\/a> (BID).<\/p>\n<p>El programa tiene el objetivo contribuir a la competitividad y sostenibilidad del sector tur\u00edstico de ALC a trav\u00e9s de la adopci\u00f3n de tecnolog\u00edas digitales.<\/p>\n<p>Seg\u00fan un comunicado del BID, el programa es financiado por el Fondo de Cooperaci\u00f3n General de Espa\u00f1a en el BID.<\/p>\n<p>Ademas de contar con 1.5 millones de d\u00f3lares de recursos no reembolsables de cooperaci\u00f3n t\u00e9cnica.<\/p>\n<p>&nbsp;<\/p>\n<h4>Seleccionaron 10 destinos, tras una dura competencia en la que han participado 107 destinos de la regi\u00f3n:<\/h4>\n<p>&nbsp;<\/p>\n<ol>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Argentina: Ciudad de C\u00f3rdoba<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Brasil: Fortaleza<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Chile: Puerto Varas<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Colombia: Bogot\u00e1 Distrito Capital<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Ecuador: Islas Gal\u00e1pagos<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Ecuador: Distrito Metropolitano Quito<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Guatemala: Antigua Guatemala<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0M\u00e9xico: Canc\u00fan<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"9\">\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Per\u00fa: Ciudad de Arequipa<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"10\">\n<li>\u00a0\u00a0\u00a0\u00a0Uruguay: Montevideo<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Explican que los destinos ganadores obtendr\u00e1n un diagn\u00f3stico sobre su nivel de madurez tecnol\u00f3gica.<\/p>\n<p>Y un plan de acci\u00f3n para acelerar el uso y aplicaci\u00f3n de tecnolog\u00edas entre las empresas tur\u00edsticas.<\/p>\n<p>&nbsp;<\/p>\n<h4>\u00bfC\u00f3mo fue la selecci\u00f3n?<\/h4>\n<p>Seg\u00fan el documento del BID, la selecci\u00f3n de los diez destinos se realiz\u00f3 en funci\u00f3n de la calidad.<\/p>\n<p>Ademas de un alcance de los an\u00e1lisis presentados sobre los retos actuales de cada destino.<\/p>\n<p>Junto con la fortaleza del equipo designado para acompa\u00f1ar la asistencia t\u00e9cnica si el destino resultara seleccionado.<\/p>\n<p>El detalle de las acciones previstas para utilizar los productos resultantes de este acompa\u00f1amiento t\u00e9cnico.<\/p>\n<p>Incluyendo en una carta suscrita por actores p\u00fablicos y privados del sector tur\u00edstico con representatividad en cada destino.<\/p>\n<p>Con este apoyo t\u00e9cnico, se proporcionar\u00e1 un marco metodol\u00f3gico homog\u00e9neo y hojas de ruta personalizadas para acelerar la incorporaci\u00f3n de innovaciones tecnol\u00f3gicas.<\/p>\n<p>Todo esto junto en un primer conjunto de destinos tur\u00edsticos de Am\u00e9rica Latina y el Caribe.<\/p>\n<p>De esta forma se generar\u00e1 un modelo piloto replicable en otros destinos de la regi\u00f3n\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h4>El BID se\u00f1ala que el turismo en ALC ven\u00eda experimentando un crecimiento notable antes de la llegada de la Covid-19.<\/h4>\n<p>Inclusivo hasta el punto de convertirse en un importante motor de crecimiento y diversificaci\u00f3n econ\u00f3mica.<\/p>\n<p>Seg\u00fan las estimaciones del WTTC apuntan que en 2019, el turismo represent\u00f3 el 10% del total del PIB latinoamericano y el 14% del PIB caribe\u00f1o.<\/p>\n<p>Sin embargo, ha sido uno de los sectores m\u00e1s afectados por la pandemia.<\/p>\n<p>En 2020, el PIB tur\u00edstico directo regional cay\u00f3 a la mitad, una contracci\u00f3n superior a la del sector servicios (-6%) y de la industria (-7%).<\/p>\n<p>Para consolidar la recuperaci\u00f3n del sector turismo y enfrentar los retos post pandemia, es fundamental respaldar al tejido empresarial.<\/p>\n<p>Ademas de entender las nuevas prioridades de la demanda.<\/p>\n<p>En este contexto, se considera clave el papel de las tecnolog\u00edas.<\/p>\n<p>Antes de Covid-19, el sector ya se encontraba inmerso en una revoluci\u00f3n digital, con un efecto disruptivo en todos los procesos productivos y de consumo.<\/p>\n<p>&nbsp;<\/p>\n<p>De ah\u00ed que incorporar tecnolog\u00edas en la fase de reactivaci\u00f3n permitir\u00e1 fortalecer no s\u00f3lo la gesti\u00f3n de la seguridad sanitaria.<\/p>\n<p>Sino tambi\u00e9n la sostenibilidad econ\u00f3mica y socioambiental de los destinos\u201d, concluye el comunicado del BID.<\/p>\n<p>Por ende, Canc\u00fan, el octavo destino ganador del Programa Turismo Futuro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los destinos ganadores obtendr\u00e1n un diagn\u00f3stico sobre su nivel de madurez tecnol\u00f3gica. Ademas de un plan de acci\u00f3n para acelerar el uso y aplicaci\u00f3n de tecnolog\u00edas entre las empresas tur\u00edsticas. Canc\u00fan fue uno de los 10 destinos ganadores de la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local","category-quintana-roo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canc\u00fan, el octavo destino ganador del Programa Turismo Futuro<\/title>\n<meta name=\"description\" content=\"Canc\u00fan obtendr\u00e1 un diagn\u00f3stico sobre su nivel de madurez tecnol\u00f3gica y un plan de acci\u00f3n para acelerar el uso y aplicaci\u00f3n de tecnolog\u00edas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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